SAMSONITE

Who says you have to stay home for the Holidays? For this campaign, Samsonite teamed up with ILA to create…
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Fashion
Film
Photography

Who says you have to stay home for the Holidays?

For this campaign, Samsonite teamed up with ILA to create a unique atmosphere where the joy of gift-giving meets the spirit of travel. Whether it’s visiting family abroad or simply seeking holiday magic beyond home, the project captures the feeling of connection and adventure.

Directed by Heleen Declercq, the film draws on her thoughtful approach to storytelling, adding a creative edge to the project. Photographer Damon De Backer brought the products to life through carefully crafted compositions that highlight Samsonite’s essence in a simple, elegant way.

With a blend of film, photography, and CGI, this project reflects ILA’s commitment to well-rounded, quality-driven visual production. From concept to final edit, it was about capturing honest moments that resonate.

Director
Heleen Declercq
Photographer
Damon De Backer
DOP
Kamiel Doens
1st AD
Martine Temmerman
Gaffer
Tom Van Den Abbeele
1st AC
Joris Rymen
2nd AC
Alana Stoefs
Grip
Jesse Umut
Grip Assistant
Matias Batalle
Photo Assistant
Ushua Goeminne
Board Operator LED Wall
Leonard Mathay
CGI Designer
Wouter Gysemans
Styling
Eveline Briand
H&MUA
Kim Theylaert
Set Designer
Floris Van Looy
Cast
Stef & Shabba from Max Men Models, Eline from Ulla Models, Camille from Unit Model Management, Costa from The Specials Rotterdam
Client
Samsonite
Production by
ILA