ILA

For this campaign, Woody Bos worked together with his best friend and creative director Thomas Defert. The campaign’s challenge was to visually capture, in a single poster, the essence of this craftsmanship—the dedication to manual work, the passion for artistry, and most importantly, the joy of creating, inventing, and reimagining contemporary design.

“It was really something else, I shot this with one of my best friends as a creative director. Working on such a layered crafty project where we used the fabrics of the products as a backdrop and where the process became the final image.”

– Woody Bos