Heleen Declercq and Damon De Backer for Samsonite

Who says you have to stay home for the Holidays?

For this campaign, Samsonite teamed up with ILA to create a unique atmosphere where the joy of gift-giving meets the spirit of travel. Whether it’s visiting family abroad or simply seeking holiday magic beyond home, the project captures the feeling of connection and adventure.

Directed by Heleen Declercq, the film draws on her thoughtful approach to storytelling, adding a creative edge to the project. Photographer Damon De Backer brought the products to life through carefully crafted compositions that highlight Samsonite’s essence in a simple, elegant way.

With a blend of film, photography, and CGI, this project reflects ILA’s commitment to well-rounded, quality-driven visual production. From concept to final edit, it was about capturing honest moments that resonate.