Silver at Cannes Lions 2026

ILA and Belgian director and photographer Jef Boes have been awarded a Silver Lion at the 2026 Cannes Lions International Festival of Creativity.

The award was presented in the Outdoor category for Showroom on Ice, a campaign created by Ogilvy Amsterdam for LOODS 5.

Photographed and directed by Jef Boes, and produced by ILA Studio in collaboration with Ogilvy Amsterdam, the campaign transformed a frozen landscape into an unexpected showroom for design across outdoor, print and digital.

Congratulations to LOODS 5, Ogilvy Amsterdam, Frames Postproduction, and everyone involved in bringing this award-winning campaign to life.