RENEWED IN THE CITY
Martina Bjorn continues to elevate Belgian brand Xandres with her strong involvement as art director for the new Pre-Fall 23 collection. This mutual creative attraction between Martina and Xandres has once again blossomed into a beautiful campaign where women on the move set the course of the new season ahead. Imbued with freedom, resilience and energy, the encouragement of self-expression is felt throughout the campaign.
The muted tones and textures of the garments and Martina’s exceptional eye to find beauty in the most mundane and ordinary things, creates soft images that alludes to the calm of late summer.