Time and time again, Xandres puts its trust in Martina Björn’s creative eye. One of her many talents is making the most simplest of things look extremely fashionable. Not that this was needed with a backdrop like Caïro.
This very rock ’n roll shoot in the deserts of Egypt was the ultimate adventure. With a small team and an excellent local production team, we braved sandstorms, extreme heat and challenging negotiations. Every decision required careful consideration. Despite these obstacles, we managed to deliver a stunning campaign in only three Egyptian autumn days.