‘New Beginnings’ for ING

Mortierbrigade launches a new campaign for ING Belgium. The concept continues on the ‘New Beginnings’ spot on the screens in…
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‘New Beginnings’ for ING

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Mortierbrigade launches a new campaign for ING Belgium. The concept continues on the ‘New Beginnings’ spot on the screens in December. The campaign is built around a film with a resolutely dynamic and young tone of voice that shows how easy it is to fully enjoy life with the ING Lion Account, the (online) current account of ING.

Client
ING
Agency
Mortierbrigade
Production
Hamlet
Director
Ralf Demesmaeker
DOP
Sander Vandenbroucke
Art Director
Beatriz Arteaga
Photographer
Jan Opdekamp